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HeadOn - Apply directly to your forehead!

HappyCat

Thinker
HappyCat
Joined
Oct 6, 2005
Messages
126
I was watching tv today when I saw a strange commercial:
http://www.youtube.com/watch?v=2XAFCRT9L7A
The product is apparently called HeadOn, and you are supposed to apply it directly to your forehead. Not knowing much else, I decided to see if the internet knew what this product did:

http://www.brandsworldwide.com.au/BRANDS1/Headon/faqs.htm
HeadOn™ is a homeopathic product and works based on the Law of Similars ("like cures like") and Potentization. Potentization involves a series of precise dilutions which release the active ingredients' medicinal properties.

Repeated dilution removes all chance of chemical toxicity. Simply expressed, application of the active ingredients in their potentized strengths can stimulate the body's curative powers to overcome its symptoms during headache or migraine
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Amusingly enough, this water is not suitable for children age 7 to 11. For them, you need children's HeadOn
HeadOn™ is ideal for headache sufferers of all ages (for children from 7 to 11 years of age, use Children's HeadOn™ ).
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After careful analysis, I suggest applying HeadOn directly to your trash can. ;)
 
What, are you kidding? I love this stuff!

On a scorching hot day, nothing refreshes like a tall glass of Children's Head-On™ on ice.

Straight from the municipal resivoir piped directly to your home for only pennies a day!
 
I really, really, dislike their stupid commercial. "HEAD ON!! Apply directly to the forhead!!!" (repeat 3 times in 10 seconds). *gak*

Crappy advert for a crappy product.
 
There's a similar product that I've found works just as well and is applied the same way. The great thing about it is that it never runs out!

Homeopath approved!
 
Mr. Skinny said:
I really, really, dislike their stupid commercial. "HEAD ON!! Apply directly to the forhead!!!" (repeat 3 times in 10 seconds). *gak*

Crappy advert for a crappy product.
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Oh, yes. I saw this at about 3 a.m. Thank you for confirming that I wasn't hallucinating. Very creepy! There is NO description of what it is or what it's for. I think it's important to not just say "repeat 3 times," but to show the text.
[Start commercial]

"HEAD ON!! Apply directly to the forehead!!!"
"HEAD ON!! Apply directly to the forehead!!!"
"HEAD ON!! Apply directly to the forehead!!!"

[End]
 
My sister in law tried the stuff a long time ago. I posted about it. She was convinced it worked till I pointed out to her that there was no way it could work. She was surprised they sold it in the drug store without obvious disclaimers.
 
Notice that at the end of the commercial, the package shown just says "HeadOn", where if you do a GIS for "HeadOn forehead" you will see that the actual package is clearly labeled "Headache Relief". This shows that they deliberately took time and effort to make sure the commercial had no information about what the medicine is supposed to remedy. Does anyone know why someone would do this? Avoiding truth in advertising laws is the best I can come up with.
 
Gravy said:
Oh, yes. I saw this at about 3 a.m. Thank you for confirming that I wasn't hallucinating. Very creepy! There is NO description of what it is or what it's for. I think it's important to not just say "repeat 3 times," but to show the text.
[Start commercial]

"HEAD ON!! Apply directly to the forehead!!!"
"HEAD ON!! Apply directly to the forehead!!!"
"HEAD ON!! Apply directly to the forehead!!!"

[End]
Click to expand...
Gravy, I typed it that way in another thread on this forum to give the full effect of how grating it is.

It was in that thread about the guy that wrecked his pickup truck and had his wifes severed head in the back of it. Some people didn't appreciate the sick humor. :) You know, the headstrong type that lose their heads over every little thing? Yeah, them.
 
Not to derail, but lol@"HappyCat". Are you a fellow goon?
 
HappyCat said:
Notice that at the end of the commercial, the package shown just says "HeadOn", where if you do a GIS for "HeadOn forehead" you will see that the actual package is clearly labeled "Headache Relief". This shows that they deliberately took time and effort to make sure the commercial had no information about what the medicine is supposed to remedy. Does anyone know why someone would do this? Avoiding truth in advertising laws is the best I can come up with.
Click to expand...

The FDA may have told them to stop making medical claims in their commercials (just a guess, I have not been able to confirm this) because I remember seeing the very same commercial with a different soundtrack indicating that HeadOn is for relieving headaches.

The funny part is that the inactive ingredients listed in HeadOn are many of the same listed as active ingredients in Ben Gay. Whether Ben Gay is useful for relieving headaches is unknown.
 
Let's see ....

Apply Ben Gay to forehead.

Wish to god you hadn't, as eyes start watering and stinging from smell.

Forget about headache due eyes now burning...

Hey, it works!
 
Mr. Skinny said:
I really, really, dislike their stupid commercial. "HEAD ON!! Apply directly to the forhead!!!" (repeat 3 times in 10 seconds). *gak*

Crappy advert for a crappy product.
Click to expand...

I think the key here is that they cleverly avoid claiming the product actually does anything.
 
tsg said:
The FDA may have told them to stop making medical claims in their commercials (just a guess, I have not been able to confirm this) because I remember seeing the very same commercial with a different soundtrack indicating that HeadOn is for relieving headaches.
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I, too, remember that the original version mentioned that it was for treating headaches, and I noticed that the new version removes that claim and has blanked out the portion of the box that says it is for headaches. I also surmised that they were forced to remove that claim...
 
Lessee- it's a homeopathic product, right> That means it's water.

You're supposed to put it on your head, eh?

Then we can translate the slogan thus:

"HEAD ON! Go soak your head!"
 
I am waiting for the follow on product:

Ass On. Apply directly to the ass!
Ass On. Apply directly to the ass!
Ass On. Apply directly to the ass!

With no claim that it will relieve you from a pain in the ass.

IXP
 
Ass On. Apply directly to the ass!

With no claim that it will relieve you from a pain in the ass.

IXP
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They're working up to it. Today I saw the people on the commercial rubbing it (Head On...Joint On???) onto their knees and elbows. The rest is just a matter of time.

SaintDymphna
 
hard-on apply directly to the... well you get the idea.
 
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