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`Gospel of wealth' facing scrutiny--Something of an update

Just something of an update, to an ongoing story, concerning preachers and the cash they take in:
http://news.yahoo.com/s/ap/20071227/ap_on_re_us/prosperity_preachers
I came across this practice when channel surfing during a period of sleeplessness.

In a little program called “Believers Voice of Victory” some woman delivers a bit of banal bible commentary in a nasally monotone then cuts to the chase.

Her spiel deliberately targets people that don’t have enough to make ends meet, to feed their family and she tells them that if they send money to her God will help them to get more money.

Then they show an address for people to send money and over this she recites this little prayer asking God to help the donors with getting more money.

She does not even attempt to imply that any of this money will go to charity.

It seems strange that such a blatant, transparent and cynical con is even allowed on TV.
 

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