Dumb, dumb, dumb, de dumb, dumb.

The Atheist

The Grammar Tyrant
Joined
Jul 3, 2006
Messages
36,406
Why forum ads are a joke; a really, really bad joke:

findapsy.jpg


Here's a case of a thoroughly reputable company, Finda - which runs a business directory - advertising its wares on the net.

This is exactly the type of company you'd want to have advertising on your site - a high volume, well-known internet publication. The bad news for JREF, of course, is that the preponderance of psychic stories means that psychic ads will always feature here.

Block finda.co.nz and miss lots of potential clicks from Kiwi viewers.

While the NZ market is infinitesmal, I'll take large bets that the same kind of thing happens wherever your ip# happens to suit.

Oh for the days when scepticism occupied the higher moral ground.
 
I don't think it's a problem except from the financial standpoint that much of the audience here would not be inclined to click on such a link. If you're worried about appearing to endorse each particular advertiser, put a short disclaimer in the box that reads:

The JREF does not choose what ads are displayed on the site. They are chosen automatically from a large and diverse pool of advertisers who have requested their ads be placed on pages containing words or phrases found on this page, regardless of context. No endorsement is implied.
 
So how would you have them raise revenue, TA? Magic?
Good question. I would happily pay a subscription, but can see that the vast majority would not. I have read previous threads on this topic, and just wish there was a way of preventing silly ads like the one in the OP from appearing.
 
Ya' know...I really don't understand the people who get all upset (and sometimes self-righteous) about some of the ads that appear in the forums now.

Yeah, ads for psychics and other miscellaneous woo are rather out of place.

Ya' know what? When I am in China, pretty much every site that I go to that has Google ads sees that my IP address is in China, and then gives me ads about how to get a Chinese bride, or getting acupuncture in China, or offering me a book to understand the "mysteries of the Chinese woman".

I have never once thought that any of those ads were endorsed by or in any way connected to the site that I was visiting. Its never even crossed my mind. Nor have I ever been offended or upset that a site I was visiting happened to display such an ad.

Seems like no matter what the JREF does, there are gonna' be people criticizing them (hey there, TA!). They are a non-profit organization, that provides a wide variety of valuable services (including this forum); and they need money to cover the costs for those things.

TA jumped all over James Randi for taking what he thought was a disproportionately huge salary for himself (and initially, I agreed...until I looked further into it), despite the fact that the salary James Randi received from the JREF was less than the amount of money he receives for his appearance fees and other income. In other words, if he simply kept the money that he receives related to his own actitivities, he'd be making more money than he does from his JREF salary. Its not a case of the JREF losing money to support James Randi; its a case of James Randi losing money to support the JREF.

And of course, we have all the hoopla from people who paid money specifically to support the forum, and then got upset because the powers that be don't run the forum the way that they want. Pretty much the same thing, in my opinion, as the guy who gets pulled over by the police, and then informs the officer that since he pays taxes, and the taxes pay the policeman's salary, that therefore the policeman works for him, and should do as he says. Supporting the forum financially does not in any manner, shape, or form give you 'voting rights', or control over how the forum is run. And if you're giving money in the expectation that it should give you a voice, then I say you're an idiot. By that logic, all Sylvia Browne would have to do would be to donate more money than you, and then she'd have more say in how to run the forums than you do.

Which is all somewhat tangential, yet nevertheless related.

The JREF has found another way to support the costs of running and maintaining these forums. Its a very commonplace and normal method -- ad revenues. Nothing terribly new, or controversial, or unethical, etc., about that. It decreases the burden on the JREF, who can then use their money for other things; and it decreases the burden on forum members to support the forums financially.

Yeah, its not perfect. We get these ads popping up that promote the very people/organizations/products that James Randi and the JREF seek to debunk.

So what?

Are more people going to head off and join Sylvia Browne because they saw a link to her site here? Very highly unlikely. More likely, if people click on the link at all, is that they'll also check out what people in the forums have to say about her. And that, I thought, is what we want.

Oh, but we're pushing them higher in the search rankings! We're helping them make more money!

The impact we're going to have on their search rankings will be minimal at best. And money? Anyone who goes and gives money to them was going to do so anyway. And meanwhile, rather ironically, this forum and JREF's activities are going to be funded, in part, by money that those people have had to pay to have their ads displayed.

Seems to me that the money's flowing in the right direction.

Now, if TA or anyone else can present evidence that people are seeing these ads and actually believing that it is endorsed by the JREF, please feel free to present that evidence, and I'll be willing to consider altering my position. But right now, the only response that it engenders in me is a momentary chuckle, at just how funny it is for an ad like that to be appearing in these forums.

A quote from TA's OP: "Oh for the days when scepticism occupied the higher moral ground"

Yeah, yeah, TA. I once found your posts on this stuff humorous...now I just find it boring. Instead of the constant attempts to reveal how much more finely tuned your moral senses are than everyone else's, why don't you simply go an set up your own non-profit skeptical organization, and run it the way that you think it should be run?

And the same to all the other critics.

I run a non-profit organization of my own, and I always have people second-guessing me, and telling me how I "should" be doing things. Ironically, pretty much every person that feels they have the 'right' to tell me how to run things are people who are not running such an organization themselves...in fact, it is almost inevitably those people with the least actual experience who claim the most expertise and moral superiority in telling me how I should run my organization.

For the record -- I do not agree with everything that the JREF does; and I've made my opinions very clear in those cases when I've disagreed. And I've incurred the wrath of others (not the JREF staff, or forum moderators) for daring not to simply bow in obeisance to the dictates of the powers that be. But the difference, to me, is that I don't even try to say that "This is how the JREF should be run". What I say is, "This is my opinion". I express that opinion, explain it, and then move on. I continue to support the JREF; but if I were to reach the point where I felt that the JREF was being run in an immoral or truly objectionable manner, I would leave the JREF, and this forum...and either find another one that better suited my personal preferences, or start one up myself.

There are issues that I feel are worthy of discussion and debate; there are policies and practices that, personally, I'd love to see improved or changed.

But ads?

Seriously people...there are a million issues of greater importance and significance -- to ourselves, to JREF, and to skepticism -- than these stupid ads.

And hopefully, if nothing else, the sheer length and monotony of this post will shut this particular topic down.
 
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If you're worried about appearing to endorse each particular advertiser, put a short disclaimer in the box that reads:

The JREF does not choose what ads are displayed on the site. They are chosen automatically from a large and diverse pool of advertisers who have requested their ads be placed on pages containing words or phrases found on this page, regardless of context. No endorsement is implied.

Yeah, something like that would salve my annoyance, and doubtless some others.

Another thread complaining about the ads? Haven't we got tired of this already?

Clearly, no.

How much is too much?

How many threads on Sylvia Browne or bigfoot is too many? How many threads are there on religion? It has a whole forum dedicated to it, but nobody seems to tire of posting in it. There are over 493,000 posts on religion so far and I doubt there isn't a single comment which hasn't been made hundreds of times.

Ya' know...

No, I don't. I gave up reading wall of text posts years ago.
 
To Wolfman,

And yet many people have justified the relentless assault on those deemed to be "trolls" on the basis that lurkers may read their posts and think there is something to them.

Yes members and regular posters know the ads are not endorsed by the JREF, but does everybody?
 
Ya' know...I really don't understand the people who get all upset (and sometimes self-righteous) about some of the ads that appear in the forums now.

Yeah, ads for psychics and other miscellaneous woo are rather out of place.

Ya' know what? When I am in China, pretty much every site that I go to that has Google ads sees that my IP address is in China, and then gives me ads about how to get a Chinese bride, or getting acupuncture in China, or offering me a book to understand the "mysteries of the Chinese woman".

I have never once thought that any of those ads were endorsed by or in any way connected to the site that I was visiting. Its never even crossed my mind. Nor have I ever been offended or upset that a site I was visiting happened to display such an ad.

Seems like no matter what the JREF does, there are gonna' be people criticizing them (hey there, TA!). They are a non-profit organization, that provides a wide variety of valuable services (including this forum); and they need money to cover the costs for those things.

TA jumped all over James Randi for taking what he thought was a disproportionately huge salary for himself (and initially, I agreed...until I looked further into it), despite the fact that the salary James Randi received from the JREF was less than the amount of money he receives for his appearance fees and other income. In other words, if he simply kept the money that he receives related to his own actitivities, he'd be making more money than he does from his JREF salary. Its not a case of the JREF losing money to support James Randi; its a case of James Randi losing money to support the JREF.

And of course, we have all the hoopla from people who paid money specifically to support the forum, and then got upset because the powers that be don't run the forum the way that they want. Pretty much the same thing, in my opinion, as the guy who gets pulled over by the police, and then informs the officer that since he pays taxes, and the taxes pay the policeman's salary, that therefore the policeman works for him, and should do as he says. Supporting the forum financially does not in any manner, shape, or form give you 'voting rights', or control over how the forum is run. And if you're giving money in the expectation that it should give you a voice, then I say you're an idiot. By that logic, all Sylvia Browne would have to do would be to donate more money than you, and then she'd have more say in how to run the forums than you do.

Which is all somewhat tangential, yet nevertheless related.

The JREF has found another way to support the costs of running and maintaining these forums. Its a very commonplace and normal method -- ad revenues. Nothing terribly new, or controversial, or unethical, etc., about that. It decreases the burden on the JREF, who can then use their money for other things; and it decreases the burden on forum members to support the forums financially.

Yeah, its not perfect. We get these ads popping up that promote the very people/organizations/products that James Randi and the JREF seek to debunk.

So what?

Are more people going to head off and join Sylvia Browne because they saw a link to her site here? Very highly unlikely. More likely, if people click on the link at all, is that they'll also check out what people in the forums have to say about her. And that, I thought, is what we want.

Oh, but we're pushing them higher in the search rankings! We're helping them make more money!

The impact we're going to have on their search rankings will be minimal at best. And money? Anyone who goes and gives money to them was going to do so anyway. And meanwhile, rather ironically, this forum and JREF's activities are going to be funded, in part, by money that those people have had to pay to have their ads displayed.

Seems to me that the money's flowing in the right direction.

Now, if TA or anyone else can present evidence that people are seeing these ads and actually believing that it is endorsed by the JREF, please feel free to present that evidence, and I'll be willing to consider altering my position. But right now, the only response that it engenders in me is a momentary chuckle, at just how funny it is for an ad like that to be appearing in these forums.

A quote from TA's OP: "Oh for the days when scepticism occupied the higher moral ground"

Yeah, yeah, TA. I once found your posts on this stuff humorous...now I just find it boring. Instead of the constant attempts to reveal how much more finely tuned your moral senses are than everyone else's, why don't you simply go an set up your own non-profit skeptical organization, and run it the way that you think it should be run?

And the same to all the other critics.

I run a non-profit organization of my own, and I always have people second-guessing me, and telling me how I "should" be doing things. Ironically, pretty much every person that feels they have the 'right' to tell me how to run things are people who are not running such an organization themselves...in fact, it is almost inevitably those people with the least actual experience who claim the most expertise and moral superiority in telling me how I should run my organization.

For the record -- I do not agree with everything that the JREF does; and I've made my opinions very clear in those cases when I've disagreed. And I've incurred the wrath of others (not the JREF staff, or forum moderators) for daring not to simply bow in obeisance to the dictates of the powers that be. But the difference, to me, is that I don't even try to say that "This is how the JREF should be run". What I say is, "This is my opinion". I express that opinion, explain it, and then move on. I continue to support the JREF; but if I were to reach the point where I felt that the JREF was being run in an immoral or truly objectionable manner, I would leave the JREF, and this forum...and either find another one that better suited my personal preferences, or start one up myself.

There are issues that I feel are worthy of discussion and debate; there are policies and practices that, personally, I'd love to see improved or changed.

But ads?

Seriously people...there are a million issues of greater importance and significance -- to ourselves, to JREF, and to skepticism -- than these stupid ads.

And hopefully, if nothing else, the sheer length and monotony of this post will shut this particular topic down.

Tl;DR.

I'm having enough trouble reading atm without walls of text, no matter how well written.
 
Moving thread to appropriate section - this is not a moderation issue, but a decision made by the JREF.
 
I'm pretty much with Wolfman on this issue - and I'm patient (or bored) enough to give him the courtesy of actually reading it. No, I don't think it's appropriate that woo ads are on the site, but there's not a great deal that can be done about it. So I choose to get over it. It doesn't bother me, I don't ever see them, so I don't see what business it is of mine. As chill said, it's a decision that is made by the management of the JREF, and I'm a guest in their apartment.

So you know what? I'm going to check out the ads periodically, and every time I see a good, non-woo ad, I'm going to click on it. That'll give more benefit to the JREF than any number of rants about the bad ones.
 
If anyone ever sees such an ad as per the opening post, then send an e-mail to Jeff Wagg giving him the URL and he can stop it. No point in starting a thread.

I wonder how much revenue is generated by these ads?
 
If anyone ever sees such an ad as per the opening post, then send an e-mail to Jeff Wagg giving him the URL and he can stop it. No point in starting a thread.

I wonder how much revenue is generated by these ads?

I wonder how many times we have to keep pointing out Jeff said to email him about these things so he can make sure they're removed before people will actually do that.

I guess it's more fun for some to find somethign to complain about than take part in the decided upon fix.
 
Um, can anyone tell me how to find these ads? I went to the forum home page, logged off, like I was supposed to do, but I still didn't see any ads. :confused:
 
In the short time that I've been back lurking on the new-style forums I've
not seen one of those ads (sorry, the Google word for them is "creatives")
that hasn't been for some woo stuff. Today it was something about
testing if you have super powers and another for homeopathic books. It's
rather inevitable when your pages contain so many woo buzzwords and
when the small-ads market is dominated by woo-quackery.
 
I don't understand the fuss.

Quite the opposite - I click on woo-woo Google ads whenever possible. It costs them money with zero chance of them getting a farthing from me. That's a good thing IMHO.

As for Google ranking. If anyone here thinks that sceptics out-number the woo-woo minded they are living in cloud-cuckoo land.

Religious ads and woo-woo ads (same really) - Click away.

:D

ETA: Last time I looked the cost to get most woo-words into a reasonable high position of priority with Google ads is anything from $4-$8 per click. If I have time I will go and look again.

ETA: Looked - Example - Psychic Healing has an estimate of £2.50 - My currency conversion was out of date - That's about $3.60. If I can waste $3 of a psychic healer's money - I'm quite happy. I'm still happy if it's only a few pennies.
.
 
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I used to be OK-ish with the idea of the ads, until I happened to be logged out one day and saw a huge banner ad here for utter woo, disguised as science. It was 'how to improve your career and intelligence using subliminal mind control like they do in advertising' or some such.

I wrote a pretty long personal email to JREF which I haven't sent for various reasons, but the main gist was:

1) the ads are not aimed at nor being seen by the regular members, but those who come across the site by accident or lurk. These people are, in my opinion, probably more likely to be swayed by the ads than we are. This has the opposite effect to the educational benefits a forum like this has. A colourful, authoritative ad has more impact than a text argument from a stranger. If someone is Googling for a topic and finds 'James Randi Educational Foundation', how are they not going to assume the ads are endorsed? What kind of educational foundation would let ads for the things it opposes on its site? The idea is absurd, so I believe any lurker or fence-sitter who sees the ad is likely to assume it's OK.

2) the members here, those who post, are generating the content from which the keywords our taken. It's JREF's platform, but it's our content, and the 'our content' part is the bit that's being used to generate woo advertising. If most posters here write about things that they consider harmful to society, how is it not a betrayal of our hard work to promote those self same harmful things to the very people we seek to educate?

I don't want to debunk psychics if I know that my words will encourage ads for psychics. I don't want to write here about homeopathy if those posts will attracts ads for alt med.

I have written here about subliminal advertising. It's a topic that even many skeptics are unaware is bunk. I have debunked it here and there have been threads about it where regular posters and newbies alike have learned something. And yet the huge banner ad I saw as per my first paragraph extolled the virtues of subliminal advertising as though it was the truest thing in the world.

I immediately felt guilty for ever having written about it here. My desire to educate others about a pseudoscience actually resulted in a big brassy advert for that very thing.

I'm not posting so much lately, and hardly on 'serious' topics.
 
I concur with TK. These ads can only give disinterested spectators the misleading impression that JREF is a reasonably open minded organisation.
 

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