Funny to hear how DeBeers is taking the news. Hopefully, they've seen the writing on the wall and have diversified into something else. Think of it like Reagan's Star Wars proposal. It's technologically feasable; all you have to do is throw enough money at the problem to make it work.
It was fortunate that the Soviet Union fell and made their marvellous engineers and scientists available for the regular market-driven world. I watched the Nova program on synthetic diamonds a few years back and was struck by a couple of things with the Russian technology. First off, they were remarkably adept at making things work with less than state-of-the-art equipment. Second off, the diamond-growing equipment they were exporting to the US at that time for Clarke's operation was remarkably refined, well-designed, and self contained. They LOOKED like a reliable piece of apparatus, not something cobbled together in a garage lab. They'd obviously made the transition from prototype to something capable of sustained production. Obviously, from the Wired article, improvements could be made with the process control and monitoring, with relatively cheap digital controllers being available here.
Of course, DeBeers is banking on emotion to rule out the cold logic of dollars. I can relate to that, working in a field that should have gone the way of the dinosaur. No one NEEDS an $80,000 dollar watch, especially when you can buy a watch for less than $20 that works as well (or better) than the most sophisticated mechanical chronometer. However, there are a LOT of people out there that WANT such an item, and are willing to pay to own a fine mechanical watch. Fortunately for me, such watches require regular servicing, and there aren't too many watchmakers out there that can successfully work on such watches. Keeps me employed, even though I sometimes have problems dealing with the concept of conspicuous consumption. I've held a half-million dollar watch and sadly thought about the positive impact that money could have on a large number of people.
Then I set about the process of getting it repaired. Kinda like the Federal Reserve workers. After a while, it ceases to be money, and just becomes bundles of paper that have to be accounted for very scrupulously.
Regards;
Beanbag