Diana Duyser, 52, of Hollywood, Florida, screamed and almost fainted as she chomped into a grilled cheese sandwich 10 years ago because she saw the face of the Virgin Mary staring back at her.
The toasted likeness sits - a bite out of its bottom left corner - surrounded in cotton wool in a plastic box. But now, after a decade of watching over the Duysers from her crusty caryatid, Mary is on the market to the highest bidder on eBay.
"I just hope she goes to a good home. She has brought me a lot of luck, but it is time for her to go out into the world and be shared by other people," said Mrs Duyser, who claims to have won more than $US70,000 ($91,000) at casinos since the cheesy relic entered her life.
But Mrs Duyser's luck may have run out. While the opening offer in the auction was for $US3000, and the bidding soon passed the $US20,000 mark, by yesterday more than 187,000 people had viewed the item and spoof bidders had pushed the price up to $US99 million.