http://www.snopes.com/autos/business/hondacog.asp
If this is true... this is the most amazing video I've ever seen.
If this is true... this is the most amazing video I've ever seen.
http://www.snopes.com/autos/business/hondacog.asp
If this is true... this is the most amazing video I've ever seen.
What I find most amazing about this is that this team spent $6 million and 3 months in order to produce something that is indistinguishable from computer animation.
One of the most interesting critical comments I read back when it first came out was regarding the fact that it took 606 takes to get it right. "Leaving aside the coolness factor, do you really want your car made by engineers to took over 600 tries to get something right?"My only problem with the video is when those three wheels roll from a stop, uphill, with only the slightest bump. Perhaps it is simply a matter of perception within the video, but it looks impossible.
What I find most amazing about this is that this team spent $6 million and 3 months in order to produce something that is indistinguishable from computer animation.
In May 2003, filmmakers Peter Fischli and David Weiss threatened legal action against Honda over similiarities between the "Cog" commercial and "The Way Things Go," a 30-minute film they produced in 1987 involving "100 feet of physical interactions, chemical reactions, and precisely crafted chaos worthy of Rube Goldberg or Alfred Hitchcock."
Thanks, folks - the whole thing was totally new to me. And the uphill roll was one of the things that bugged me.![]()
By that token, Fischli and Weiss' film is remarkably similar to Milton Bradley's "Mousetrap" game, Sierra's "The Incredible Machine," the drawings of Rube Goldberg and Heath Robinson, etc. etc. with the only exception that they captured it on film. But then again, Honda's ad team can claim that they were doing something new, namely by only using parts from a Honda car, rather than whatever could be made to work. The notion that anyone can claim intellectual property of the concept of such ridiculously complex arrays of machinery is simply ludicrous.Nope. Nothing similar what-so-ever![]()
I think they're out of luck. Unless it is something unique and extremely identifiable as belonging to you and you alone, you really cannot copyright a concept. What you can copyright is the execution of the concept. That the Honda ad is vaguely similar in concept to the previous film is not sufficient grounds to claim copyright infringement.The film mentioned at the end of the Snopes article is worth a look too:
Link: http://www.tcfilm.ch/pop_lauf1e.htm
Nope. Nothing similar what-so-ever![]()
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