AmateurScientist
Unregistered
- Joined
- Dec 14, 2001
- Messages
- 5,268
Corey Greenberg, now a tech consultant to NBC's Today show and once a writer for Stereo Review or one of those audiophile magazines, has been exposed for what I think is a serious breach of journalistic ethics.
He has admitted to accepting large payments from the manufacturers of cool gadgets and tech devices, including Apple's iPod, to tout the products on TV.
Yesterday, the Wall Street Journal first broke the story about Greenberg and the $15,000 he accepted from Apple last summer to hype the iPod on the Today show. That same WSJ piece exposes how such payments have become commonplace to hype new products on television by hucksters masquerading as journalists. Greenberg is in fact a journalist, albeit one now with a serious credibility problem. NBC has yet to fire him, although I suspect they will.
I'm not a journalist, but I find this practice to be a serious breach of ethics. Journalists are supposed to be professionals. The public relies on them and trusts them. Trust and credibility is the only currency a journalist has with his or her viewers, listeners, or readers. Without it, he or she is a clown.
Why, Corey? You were very much in demand as a tech consultant by TV stations all over the U.S. and were once a very well respected writer and editor at audiophile magazines. Why, Apple? For goodness' sake, Apple, you have a wonderfully branded and extremely well-touted among your target market product in the various iPod incarnations. Why the hell do you need to pay some flunkie to push the things on a fluffy morning news show? You already have 90% of the mp3 player market. Marketing geniuses turned idiots. Nice little scandal there, guys.
AS
ETA link: WSJ Article
He has admitted to accepting large payments from the manufacturers of cool gadgets and tech devices, including Apple's iPod, to tout the products on TV.
Yesterday, the Wall Street Journal first broke the story about Greenberg and the $15,000 he accepted from Apple last summer to hype the iPod on the Today show. That same WSJ piece exposes how such payments have become commonplace to hype new products on television by hucksters masquerading as journalists. Greenberg is in fact a journalist, albeit one now with a serious credibility problem. NBC has yet to fire him, although I suspect they will.
I'm not a journalist, but I find this practice to be a serious breach of ethics. Journalists are supposed to be professionals. The public relies on them and trusts them. Trust and credibility is the only currency a journalist has with his or her viewers, listeners, or readers. Without it, he or she is a clown.
Why, Corey? You were very much in demand as a tech consultant by TV stations all over the U.S. and were once a very well respected writer and editor at audiophile magazines. Why, Apple? For goodness' sake, Apple, you have a wonderfully branded and extremely well-touted among your target market product in the various iPod incarnations. Why the hell do you need to pay some flunkie to push the things on a fluffy morning news show? You already have 90% of the mp3 player market. Marketing geniuses turned idiots. Nice little scandal there, guys.
AS
ETA link: WSJ Article
