subliminal messages

I am new to JREF so please forgive me in advance. I am sure you are aware of the backwards messages in Led Zeppelin's Stairway to Heaven. This is one of the things that boggles my mind to this day and I would like to hear some feedback regarding this. So, any thoughts?

Here's a news report about Uri Geller that's pretty funny. The Sun reports: Source and another Source Geller issued this response: Source

Psychology studies confirm 'unfelt' emotion can alter consequential behavior Current research makes no comment on horses, but it seems that humans can be made to drink. In studies led by Piotr Winkielman, associate professor of psychology at the University of California, San Diego, people...

Source: http://www.datafilter.com How unsurprising. Actually, I have myself heard such "secret messages". Also, people were not as compulsive when it comes to buying things fifty years ago.

Anybody familiar with this link?:confused: I have heard of subliminal mesages before and that kind of stuff. How much can the subconscious mind be altered by subliminal messages?:confused: Is there any studies out there on this kind of stuff? http://www.subliminal-power.com/mind/menu.htm