After a fortnight, British journalists had penned 1,148 stories devoted to Madeleine McCann. The stunning sum of £2.6 million had been offered as a reward to have her returned to her parents. Prominent donors included the News of the World and the Sun newspapers, Sir Richard Branson, Simon Cowell and J. K. Rowling.
The missing infant quickly became a household name. The McCann disappearance was no ordinary media circus. The case became a national trauma. Like some sort of macabre reality TV show, every little detail was beamed into the living rooms of a transfixed British public. News broadcasters sent their most celebrated anchors to report live from the Algarve. Posters with close-ups of her distinctive right eye went up in shop windows across the country, as though somehow the bewildered three-year-old would be found wandering the streets of Dundee or Aberystwyth. Members of Parliament wore yellow ribbons in solidarity. Multinational companies advertised the ‘help find Madeleine’ messages on their websites. The disappearance of one little girl had provoked the most extraordinary outpouring of media interest over such a case in modern times. The result was something approaching mass hysteria.
What a contrast with the pitiful response to Shannon Matthews’s disappearance. After two weeks, the case had received a third of the media coverage given to McCann in the same period. There was no rolling news team from Dewsbury; no politicians wearing coloured ribbons; no ‘help find Shannon’ messages flashing up on company websites. The relatively paltry sum of £25,500 (though this later rose to £50,000) had been offered for her discovery, nearly all of which had been put up by the Sun. If money was anything to go by, the life of Madeleine McCann had been deemed fifty times more valuable than that of Shannon Matthews.