Dear
tesscaline
I am sorry you have the feeling that someone is "attempting to use spin doctoring or obfuscation" on you. I think this is the kind of overly suspicious attitude that I spoke of in my last post; that is, I think you are being more cynical than skeptical.
Contrary to what you say in your post above, you have in fact doubted that we could possibly spend a greater amount of money on the forums than you or others guessed. For what it is worth, I think we may pay too much. This is the website and set-up that was around when I assumed the presidency of the JREF, and one of the things I'm aiming to do is to address the cost issues resulting from management decisions from before I came aboard (but this is a pretty complicated website and forum, and people have put a lot of sweat and tears into building it, so we are proceeding cautiously). But certainly none of this is germane to the issue of nonsolicitation on the forum or to a noncommercial-use policy. I mentioned the cost issue as context only because it is true that we spend a considerable amount of money on it, and do so gladly because we value the forum, for at least the two reasons I mentioned before. But even if we spent nothing to maintain the forum, or it brought in gobs of ad or other revenue (which it does not -- only about $100.00 per month in ad revenue, pretty consistently), we would still be implementing a no-commercial-use policy. It was my mistake not to implement it when I first came aboard, but at that time, I was less concerned with the forum than I have become recently. Frankly, I had bigger management issues to deal with at that time.
For a number of reasons (I touched on some of this thinking in my first post), we are reverting to a nonsolicitation/noncommercial use policy similar to the one we had before. My intent in making my first post on this was to personally respond to requests for clarification. My post was not an invitation to debate the merits of or rationale for the policy. And contrary to some of the other suspicions that folks posted in this thread: many other forums have very similar no-commercial-use policies, such as the Skeptics Society forum, the Rational Skepticism forum, the Richard Dawkins forum and Center for Inquiry's forum. One of my favorite online forums that I spend a lot of my spare time at, NeoGAF, has a very similar policy. Such policies are fairly standard across the board. But even they weren't, we would still be implementing a policy that doesn't allow commercial use or solicitation on the JREF forum, since I think such a policy best supports the goals of the forum and the JREF.
As for your charge of inconsistency -- consistency is exactly what we want out of this policy, as opposed to inconsistently applying a policy that would allow some JREF forum members to promote their businesses but not allowing others to use the forum for commercial purposes.
A couple other thoughts: some folks in this thread have suggested that we benefit a great deal as an organization due to the forum. I do believe we benefit a great deal, since I believe the JREF forum helps foster skeptical community, and also because it is a really robust skeptical resource on the web (when I said this before, you dismissed it in your suspicion as mere "platitude," but I think it should be obvious that these facts about the forum make it a big benefit to our mission.) I am sorry that seemed unclear to you, or that you thought I was being insincere when I said it before.
But as for a lot of financial benefit coming from the forum? Not so much. Let's look at TAM and also memberships and donations.
First, TAM: One person in this thread suggested TAM revenue or attendance as something that should be factored into our appreciation of the financial value of the forum. I believe that early on forumites comprised the lions' share of TAM registrants. The upcoming TAM Vegas 2011 has roughly 1,200 paid registrants right now (this number does not include any comps, staff or speakers). When registering, folks are asked some questions that we hope will help us when we plan future promotion and outreach. The answers may be relevant to this discussion:
Is this your first TAM?
Yes - 50.9%
No - 49.0 %
User Provided No Response - 0.1%
How did you first hear about The Amaz!ng Meeting?
Skeptics Guide to the Universe - 25.9%
Word of Mouth - 16.5%
Randi.org - 10.9%
Skeptic Magazine- 5.5%
JREF Forum - 4.9%
User Provided No Response - 4.9%
JREF Newsletter - 3.9%
Other/Not Listed - 3.8%
Local Skeptics Group - 3.5%
Skeptical Inquirer Magazine - 3.2%
Bad Astronomy - 3.0%
Skepticality - 2.3%
Other Website/Blog - 2.1%
Facebook/Twitter - 2.1%
Point of Inquiry - 1.6%
Pharyngula - 1.4%
Other Podcast - 1.3%
Friendly Atheist - 1.0%
Skepchick - 1.0%
Online Search - 0.9%
Richarddawkin.net - 0.2%
Skeptic Blog - 0.2%
The data suggests a couple of things. First, because TAM is growing significantly, a lot of new folks are coming to TAM for the first time. (We had about 700 paid registrants a couple years back and we think we may have 1500 total attendees this year in Vegas.) Second, 95% of the folks who are attending TAM this year heard about the event from a source other than the JREF Forum. Originally, a strong core of forumites were early boosters of TAM, but it looks like TAM may be reaching new or additional audiences at this point. I think that is a good thing. It means we are growing, which is important if the foundation wants to increase its impact advancing its mission.
Now, about the idea that some people in this thread have put forward that a lot donations or memberships come directly from the forum: at the end of Q1 2011, which are the most up-to-date numbers that I have handy right now, there were exactly 600 current members of the JREF.
In the organization's 15 year history, we have had a total of 4,911 individual donors, with our highest number of donations occurring last year (961 total).
In our 15 year history, we have had a grand total of 2,991 members. Again, there are only 600 current members of the JREF today.
But now look at the JREF Forum's numbers: there are currently 27,489 JREF forum members. "Active members" of the forum number 2,985.
We can probably safely conclude that the vast majority of forum members have never joined the JREF, never supported it financially, nor attended TAM. Some may even be hostile to the idea. That's fine, of course, since there are many types of folks in the world, and both TAM, and the JREF as a small nonprofit with a niche mission, may not be everyone's cup of tea. But I wouldn't want folks to think incorrectly that the JREF forum represents a big financial windfall for the JREF. Operationally speaking, it is a money loser. We are ok with that, of course, because it helps foster skeptical community and because it is a valuable skeptical resource on the web, as I said before.
And so much other good has directly come out of the forum: important skeptical projects have been launched, longtime friendships have been made, amazing volunteers for the JREF have plugged into the organization, and a lot of help has been given to needy forumites. And all of this is made possible by the volunteer mods, who do their stuff without any pay, and all because they value this online skeptical community so much. And just so I am not misunderstood here: though only a small fraction of forum members are actual supporters of the JREF, a couple of our most generous and consistent supporters have in fact come from the forum community, and we are incredibly grateful for that. I am just trying to put things in the larger context.
So, here is the point. Contrary to the suspicions otherwise expressed in this thread:
1. We sincerely appreciate the forum, despite its financial cost. This is because we know how much good has come out of the forum, both for skepticism in general and for the JREF specifically.
2. We are implementing a policy here that we had before, which prohibits commercial use of the forum, and this is similar to most other forums.
3. This policy is not personally motivated and will be applied consistently.
This will be my last post on the topic.
D.J.