We seem to agree on what the problem is, but I think we should consider what to do about it:
One thing is that the public in general should be educated enough to understand the most basic concepts of immunology and statistics and thus be able to see through the worst demagogy of people like RFK Jr. and Rogan, but that isn't going to happen any time soon.
In the meantime, pharmaceutical companies should pay for debating classes for immunologists and select a few promising candidates to be the go-to pundits for TV appearances and public confrontations with the likes of Kennedy & Rogan. I can think of several entertaining as well as educational debaters in other fields of science. They might have to give up contributing to ground-breaking scientific discoveries and instead devote their time to studying debating tactics, the arguments and alternative facts presented by the enemies of science and the psychology of their audience, but they would then come prepared for what the demagogues can come up with - which isn't much.
They might also have to be willing to humiliate their opponents and make the stupidity of their arguments strikingly clear, i.e. make the central and most important points clear again and again instead of always stressing the uncertainties and the things that science still doesn't know 100%. Their opponents don't have any qualms in this respect, which is what makes the arguments of science seem weak even when they are actually stronger than the BS presented by the science deniers.
On Danish TV, I have seen a couple of confrontations between representatives of alternative 'medicine' and actual science-based medicine. Those shows tend to be embarrassing because the stupid and ignorant confidence of the alt.med. representatives makes them seem very competent: 'I treated the patient, and now he's better, so it works.' And they get away with it because the actual MDs and researchers say stuff like: 'Well, it does indeed look like he got better, but we have to take into consideration that it may just have been a coincidence. He might have gotten better all on his own even without the homeopathic remedy, and it would require an RCT of a large group of people to determine if ...'
At that point, the viewers are already on their way to the local homeopath to buy the remedy because they saw that it worked on TV!
It just occurred to me, because it's not my main concern, but consider how entertaining it would also be to see somebody like Hotez kick RFK Jr.'s ***!
