On this map, the red areas represent places where “area racism” as measured by Google searches for the n-word was highest (more than half a standard deviation about the mean), and the green areas are where it was the lowest.
Next, researchers took their measurements of area racism for each media market and compared them with the mortality rates of black people from 2004 to 2009, according to data from the National Center for Health Statistics, for the same areas.
The result: a strong association between an area’s level of racism and mortality of African Americans. The areas that ranked high on racism, with scores one standard deviation about the country’s average, had an 8 percent increase in mortality rates. “This effect estimate amounts to over 30,000 deaths among Blacks annually nationwide,” Chae said in a
press release about the study.
After they controlled for other factors, like education and wealth, the association was not as strong, but it still remained, especially with deaths caused by cancer, heart disease, and stroke.
Researchers also controlled for white mortality rates. “By doing this, we are showing that it [area racism] is not only associated with the Black mortality rate, but also the excess Black mortality rate relative to Whites,” Chae explained.