Merged ReThink911 - a Richard Gage ad campaign
- Thread starter Oystein
- Start date
They put out the "official video" for the cyber-begging campaign a few days ago. It has received around 3,800 hits since.
They tried to get Michael Moore, Rosie O'Donnell, Daniel Sunjata, Charlie Sheen, Woodie Harrelson, Roseanne Barr, Jesse Ventura, Margaret Cho and Lupe Fiasco to promote the video by sucking up to them via Twitter. As far as I can see, only Sunjata retweeted so far, and Woodie Harrelson and Michael Moore never will, since the ReThink911 people didn't pick their right Twitter accounts.
There is also a second, somewhat strange video of Niels Harrit and a bunch of Danish truthers on the ReThink911 YouTube account, and AE911Truth are now asking people to send in similar "inspiring" videos till the 14th. The 5 best will win ... well, nothing. They'll just be put up on the ReThink911 Facebook page.
Meanwhile the counter crossed the $150,000 mark with $3160, $5,462 and $2,255 added in the last 5 days.
They tried to get Michael Moore, Rosie O'Donnell, Daniel Sunjata, Charlie Sheen, Woodie Harrelson, Roseanne Barr, Jesse Ventura, Margaret Cho and Lupe Fiasco to promote the video by sucking up to them via Twitter. As far as I can see, only Sunjata retweeted so far, and Woodie Harrelson and Michael Moore never will, since the ReThink911 people didn't pick their right Twitter accounts.
There is also a second, somewhat strange video of Niels Harrit and a bunch of Danish truthers on the ReThink911 YouTube account, and AE911Truth are now asking people to send in similar "inspiring" videos till the 14th. The 5 best will win ... well, nothing. They'll just be put up on the ReThink911 Facebook page.
Meanwhile the counter crossed the $150,000 mark with $3160, $5,462 and $2,255 added in the last 5 days.
fitzgibbon
Master Poster
DGM
Skeptic not Atheist
It looks like they finalized the plan for Boston:
The problem here is it's too wordy and pedestrians tend to ignore the crap load of cabs (unless they need one). Cabs blend in to the cityscape.
A picture of a cold, icy glass of Coke would work in this subliminal medium. Something you have to read, nope.
http://rethink911.org/boston/
The problem here is it's too wordy and pedestrians tend to ignore the crap load of cabs (unless they need one). Cabs blend in to the cityscape.
A picture of a cold, icy glass of Coke would work in this subliminal medium. Something you have to read, nope.
I am running taxi-top advertising in a few cities this fall. I try to keep it super concise - 4-6 words and a product photo. Since they have no "product photo," I can't imagine how this would work. The best taxi-top ads I ever saw in Boston were for Starbucks - they stuck little Starbucks cups so it looked like someone forgot their coffee on top of the taxi. Generated a fair bit of PR with that one.
I'm trying to understand the goal of the campaign. If it's to drive traffic (pun) to their website, they should delete the nonsense about the "3rd tower" and just blow up their "rethink911" website. You can't really see the "dot org" and I'm not sure the stylized "e" is doing them any favors either. Even more effective might be a QR code, but I would do that on bus shelters and inside trains, not on a taxi top. Who is going to copy down a website address from a taxi top and go visit it later? Younger folks almost never enter a URL, they either google search or click links.
Or are the ads just meant to generate Fear Uncertainty and Doubt about 9/11 in general? But how would that benefit ae911truth specifically, and more importantly how would it generate dollars for Richard Gage?
I think it's a lousy medium, a lousy message, and a lousy strategy all around. In other words, it's a typical effort for the dim bulbs that volunteer to work for Dick Gage. Probably the best they can do.
I'm trying to understand the goal of the campaign. If it's to drive traffic (pun) to their website, they should delete the nonsense about the "3rd tower" and just blow up their "rethink911" website. You can't really see the "dot org" and I'm not sure the stylized "e" is doing them any favors either. Even more effective might be a QR code, but I would do that on bus shelters and inside trains, not on a taxi top. Who is going to copy down a website address from a taxi top and go visit it later? Younger folks almost never enter a URL, they either google search or click links.
Or are the ads just meant to generate Fear Uncertainty and Doubt about 9/11 in general? But how would that benefit ae911truth specifically, and more importantly how would it generate dollars for Richard Gage?
I think it's a lousy medium, a lousy message, and a lousy strategy all around. In other words, it's a typical effort for the dim bulbs that volunteer to work for Dick Gage. Probably the best they can do.
What's the point of having Rethink911 on their advertising?
Isn't Rethink911 supposed to be the campaign to raise money for the advertising?
Snakes eating their own tails.
Isn't Rethink911 supposed to be the campaign to raise money for the advertising?
Snakes eating their own tails.
Justin39640
Illuminator
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- 4,202
https://www.facebook.com/Rethink911
(Can't find the link to the actual thread but it's the latest one as of now.)
Orphia Nay How many people have donated so far?
22 hours ago · Like
Mike Figa ~1000 people when including all donors (and it is actually, unlike typical fundraising, almost all from <=$100 donations since the official launch; i.e. not "top heavy" and means broad support)
I will share stats, in an anonymous manner in case people want it private (some do for sure), when I have time to make such a graphic. It is worldwide... very encouraging.
Mike (the campaign manager)
22 hours ago · Like
==
What were we saying about there being 1000 active truthers worldwide?
@ bedunkers. 
(Can't find the link to the actual thread but it's the latest one as of now.)
Orphia Nay How many people have donated so far?
22 hours ago · Like
Mike Figa ~1000 people when including all donors (and it is actually, unlike typical fundraising, almost all from <=$100 donations since the official launch; i.e. not "top heavy" and means broad support)
I will share stats, in an anonymous manner in case people want it private (some do for sure), when I have time to make such a graphic. It is worldwide... very encouraging.
Mike (the campaign manager)
22 hours ago · Like
==
What were we saying about there being 1000 active truthers worldwide?
@ bedunkers. Given their history, I remain highly skeptical that this media will ever run. The cynic in me thinks that they went to a media agency, who provided them with a standard pitch kit, including their artwork photoshopped in situ for all of these cities, and are using it to fleece the flock.
If they actually spend that money on media, I'd be impressed. Even more impressed if they have the wherewithal to generate the proper mechanical artwork files for all of those different media shapes and sizes. You can't just send a jpeg and tell the media company to re-size it; this can be quite a process.
Speaking of which, here's the art they want to put in Times Square. Way too much text, confusing messaging, unnecessary graphic elements, too many fonts, no call to action, ugly color scheme with real photos mixed in with their animated artwork. Also, if they blow up that screen capture of building 7 "before" to billboard size, it's going to be a blurry mess. Whoops.
ETA - I wonder if they licensed those images for use in advertising?
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MileHighMadness
Muse
I believe Gage is in Portland, OR today giving a talk on 9/11. Let see if he gets a boost in donations.
Skibum
Graduate Poster
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- Jun 26, 2006
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Good question.
fitzgibbon
Master Poster
License, shmicense! They found it on the Interwebz so of course everyone knows it's public domain!
Probably, this will be the excuse to have to 'pull' their carefully-crafted campaign at the last moment: the ebil rights holder will want an "exhorbitant" rights fee which poor ol' Dick won't be able to summon-up in such a short time.
So either the donations won't be returned or else not returned in full, the vig being kept.
Fitz
Skibum
Graduate Poster
- Joined
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- Messages
- 1,659
License, shmicense! They found it on the Interwebz so of course everyone knows it's public domain!
Probably, this will be the excuse to have to 'pull' their carefully-crafted campaign at the last moment: the ebil rights holder will want an "exhorbitant" rights fee which poor ol' Dick won't be able to summon-up in such a short time.
So either the donations won't be returned or else not returned in full, the vig being kept.
Fitz
I'd hope for them having to pay the "exhorbitant" rights fees that cost them all the money they raised, then end up dead in the water when they cant raise enough to actually run the ads.
Is this something the people who manage these advertising venues concern themselves with or do they just run just about any ad not concerned about copyright?
I wonder if the copyright holders of the images they are planning on using have any clue yet as to their plans.
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The Platypus
Graduate Poster
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- Apr 7, 2009
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9/11 conspiracy cults lie even more than the government does, so why should i believe them?
The "after" picture they are using was taken by Ryan Remiorz for Associated Press on September 18 2001. Here are its information pages on AP Images and on Getty Images.
As for the first picture: AE911Truth were actually asking for a relatively high resolution "mid drop" picture of WTC7 on 9/11 Blogger in April. Looks like they eventually changed their mind regarding the "mid drop" and finally settled for this one, which is taken from approximately the same spot this WNBC clip (at 1:25) was taken from. Apparently "911research" obtained the picture from the "Here is New York" project at one point (picture ID: 7794) and since then were sometimes credited for it. Unfortunately, the HINY web site is currently broken and the picture is not available there anymore, so it would be very difficult to find out where it actually came from. Does anyone here know?
PS: ReThink911 claims to have booked $200,000 worth of ads at this moment with only $160,000 on their donation counter. If they don't have very good cancellation clauses, that would be quite a leap of faith, given how spectacularly some of their previous fundraisers failed.
As for the first picture: AE911Truth were actually asking for a relatively high resolution "mid drop" picture of WTC7 on 9/11 Blogger in April. Looks like they eventually changed their mind regarding the "mid drop" and finally settled for this one, which is taken from approximately the same spot this WNBC clip (at 1:25) was taken from. Apparently "911research" obtained the picture from the "Here is New York" project at one point (picture ID: 7794) and since then were sometimes credited for it. Unfortunately, the HINY web site is currently broken and the picture is not available there anymore, so it would be very difficult to find out where it actually came from. Does anyone here know?
PS: ReThink911 claims to have booked $200,000 worth of ads at this moment with only $160,000 on their donation counter. If they don't have very good cancellation clauses, that would be quite a leap of faith, given how spectacularly some of their previous fundraisers failed.
It would be real shame if we waited until these ads were produced, trafficked and posted, and then someone told the rights holders how their images were being used.
Meh. "$200,000 worth" is subjective. They could be claiming the gross vs. net value; maybe they bought direct and pocketed the media commission. Or claiming the negotiated price vs. the rate card price. Or they are just rounding up.
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fitzgibbon
Master Poster
I'm just pulling one from the back passage but I'd be awfully surprised if their standard contract doesn't include a rider about the clients either owning the copyright or having acquired the requisite releases from the copyright holders.
Fitz
Your back passage is correct. Ad agencies have entire departments that deal with "clearance." Literally every image in a TV or print ad is "cleared" by someone before it runs.
Cynthia McKinney supports ReThink 911!
Donate $50 and receive your own Metro ad!
Over the coming weeks "many prominent public figures" will come out in support of the campaign.
http://rethink911.org/alerts/2013/07/19/
Barf.
They have two weeks to raise the final $60,000 before it's goalpost shifting time again.
Donate $50 and receive your own Metro ad!
Over the coming weeks "many prominent public figures" will come out in support of the campaign.
http://rethink911.org/alerts/2013/07/19/
Barf.
They have two weeks to raise the final $60,000 before it's goalpost shifting time again.
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