The American Cancer Society doesn't raise a billion dollars a year, and they're trying to fight cancer. I can't imagine an organization will be able to raise that much money for the dubious goal of enabling humans to die on Mars.
Does anybody actually
read the information about this before attempting to comment on it?
First, it
is established as a not-for-profit venture.
Second, they anticipate that only a small portion of the money they need will come through donations/investment. The vast majority would be raised through commercial activities, such as a reality show to choose who goes, as well as ongoing broadcasts from the group as they travel to Mars, and then set up their colony there.
As they note in their business plan (which I wrote to them about and received), the Olympic Games in London netted $3 billion in revenues...and they expect this venture to be much bigger. Not necessarily the first part, with choosing who goes...but if it were to actually happen, then as they note, they'd likely have the world's largest audience ever for any event.
The sale of merchandise, sale of sponsorship and advertising packages, etc.,
could potentially raise the money necessary.
So no, they're
not like the American Cancer Society, which relies almost exclusively on donations; these guys plan a series of very aggressive commercial ventures that will be international in scope, and if successful, could generate huge amounts of money.
It's still a
huge "if". But the more I look at it, the more I do think that this is an sincere attempt at reaching Mars, and not just a publicity thing to launch a reality show. As I noted above, I received a copy of their business plan, and it not only describes very aggressive plans that include the plan to send people to Mars, but is backed by a number of reputable and experienced scientists and engineers.
They are also planning a crowd-sourcing fundraiser in the near future, again predicated on the idea of actually sending people to Mars.
If they were planning only a reality show, then it would be an act of major fraud to approach investors/donors without revealing that information to them. And given the reputations of some of the people involved in this, I just can't see that being the case here.
Of course, in
practical terms, I still think it's highly unlikely they'll accomplish their goals...which would mean that in the end, it would still end up just being a reality TV show, preparing people for a trip that they'll never actually make.