Anyways, here is an article posted on Crump's own firm's website:
It’s likely that Martin’s death, which resulted in the arrest and indictment Wednesday of confessed shooter George Zimmerman, would never have crowded into the national consciousness had it not been for Martin’s family, its lawyers and an enterprising PR man.
For the most part, the Martin story found the media, rather than vice versa. Outraged by the lack of an arrest, the Martin camp lobbied news outlets to examine what had happened that night in Sanford. Eventually, the media did, and the story moved like a fast-burning fuse, leaping from traditional news sources to the blogosphere and social media.
A pivotal, if little-known, figure in the Martin story’s development was Ryan Julison, an Orlando public relations executive who began working with the Martin family at the behest of its attorneys, Benjamin Crump and Natalie Jackson.
http://parkscrump.com/trayvon-martin-story-found-the-media/