Of course it can be subjective. But there are still obvious clear cut examples of sexualisation.
Do you have a better word?
EDIT: In terms of unwanted sexualising behaviour, I suppose I define those as 'components of sexual harassment'.
If you'd like to talk about sexual harassment, that's fine, but I see that as an entirely different subject, and you should start a new thread to do so.
And no, I don't have a better word. As I touched upon, I see "sexualization" as being a completely useless concept. It's simply too broad and too vague to have any meaning whatsoever to me.
I also don't have any problem, at all, with being viewed sexually. I don't see being viewed sexually as demeaning, or derogatory, at all, since I do enjoy sex, and want to have it regularly. What I do see as being demeaning or derogatory is when someone fails to see me as a person, with thoughts, and feelings, and wants, and needs, just as any other person might have -- when I am depersonalized/dehumanized/objectified. Viewing me sexually does not necessarily mean that I am being depersonalized/dehumanized/objectified. Just as being depersonalized/dehumanized/objectified does not necessarily mean that I'm being viewed sexually. The concepts are orthogonal. Trying to act as if the two are intrinsically related, and that "being sexualized" (whatever the hell that is supposed to mean... Seriously, WHAT does that mean? "to give or acquire sexual associations" doesn't really mean anything. I could sexualize a carrot. Is that wrong? Come ON people)
automatically means someone is discriminating against you, or thinking worse of you, or ignoring the fact that you're a person, is... Stupid.
And for the record, no, bookitty's post does not highlight the issue with "sexualization". Bookitty's post highlights the issue with people acting in a way that does not respect another person's feelings, or social mores. That such a thing needs to be turned into a subject of sex -- just because it might make reference on the surface to a sexual act or genitalia -- is something that I really can't see as anything but a hyper-reaction.
Inappropriate touching is inappropriate. Period. Inappropriate language is inappropriate. Period. It does not matter if the language is sexual or not, it does not matter if the touching is sexual or not. That people put more value on the sexual aspect of it than the inappropriateness speaks volumes -- not about the touching or the language, but about themselves, their insecurities, and how they view the world.
And when they expand that "inappropriateness" to apply to any and all situations and people, instead of just saying "hey, I don't like that, please don't do that
to me" I find it even more telling. They may not appreciate being invited back to someone's room for coffee at 4am in a hotel elevator by someone of the opposite sex, but other people are perfectly fine with it. That they assume that no one is fine with it, and that it's "sexualizing" for it to happen... Is bigoted.
So. To speak to the OP: No. It's not a double standard. Whether or not it is appropriate to do, however,
depends upon the circumstance, the context, and the persons involved.