Well, industrial diamonds are also increadibly useful. They ARE the hardest naturally occurring substance (at least, in quantities large enough for mass production), making them extremely important in things like weapons manufacturing.
Well, industrial diamonds are also increadibly useful. They ARE the hardest naturally occurring substance (at least, in quantities large enough for mass production), making them extremely important in things like weapons manufacturing.
So Diamonds weren't valuable before the 1930s?
Cullinan Diamond? Koh-i-Noor Diamond?
What use is a newborn baby?
That's right, the same as the use of a diamond: It can be fired into the chest of an attacking Gorn.
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Ivor the Engineer: From a minerological or industrial standpoint those are good arguments. From a jeweler's perspective, they aren't. The average person won't know any of that, nor will they care.
Sorry but your spoiler is wrong. The reason is in my spoiler.
If you're rich wasting that much money is insane. Either way, it's insane.
Where I think debeers really scored is with the 3 months salary thing. Think about it, it will scale to every budget and also scales with inflation. What kind of crazy nutbar person spends 1/4 of a years wages on a friggin bauble? It doesn't make sense no matter what your income is. If you are poor wasting 3 months on that is insane. If you're rich wasting that much money is insane. Either way, it's insane.
And amethyst was in that same group, until they found loads of it.
Yes, but that's because De Beers and subsidiaries control the whole chain from mining up to (but excluding) the jewelers. A jeweler can't even buy the one or other individual diamond; De Beers' distributors offer them a lot consisting of diamonds of varying quality, so that in the end, they sell everything they have down the chain.
Historically, De Beers has also controlled a great majority of the mining. The great exception were the Soviets, but the played along - nice way to get hard currency.![]()
Where I think debeers really scored is with the 3 months salary thing. Think about it, it will scale to every budget and also scales with inflation. What kind of crazy nutbar person spends 1/4 of a years wages on a friggin bauble? It doesn't make sense no matter what your income is. If you are poor wasting 3 months on that is insane. If you're rich wasting that much money is insane. Either way, it's insane.
Me said:used this campaign to establish in the public consciousness that a diamond wasn't money: a diamond was emotion, was commitment. You'll notice this recurring element in all these ads: you're not just buying a diamond, this is your diamond. That's why your diamond has to be bought from a jeweler representing De Beers. It can't be an after-market diamond, a pawned diamond, a re-sold diamond, a used diamond. "A diamond is forever" -- and you don't want your marriage represented by someone else's used, pawned, re-sold "forever," do you?
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Really? You think Mythbusters debunked the idea of using babies as projectile weapons?
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I don't agree. The hardness thing is actually very important. Diamonds are virtually impossible to damage through normal wear and tear, since there are very few materials that can scratch them. That's a big reason for preferring them over other gems in jewellery that will be worn often, and one that the average person often cares about. Of course, whether it's actually enough of a reason to justify such high prices is a different matter.

The one point of diamonds, (apart from industrial and other practical uses): to be the McGuffin in heist movies.
It is a very practical plot device with something that carries great value even at a small volume/weight. (Personally, I prefer when the McGuffin is information of some sort. Or cake.) Other than that? I don't like them, or the possible implications they come with.
I'd like to see the old Bond film remade as Gateaux are Forever.
No gateaux is forever around me.
Mais, vous savez: le gâteau est un mensonge.
Why do we value diamonds?