-By hiring a professional time buyer to place the ad, we will get a rate of 10,000 views per every $400 spent, with the possibility of even lower costs per view depending upon negotiations.
-Conservatively, this would translate to 2.5 million views throughout the New York DMA (Designated Market Area) over the period of one week.
-These 2.5 million views will be spread over a target audience of roughly 300,000 New York DMA unique viewers who are “more likely to act.” These viewers will see the ad an average of 8 to 10 times each. Thus, 300,000 of New York’s most politically active TV viewers will see the ad enough times to make an impact on their thinking and behavior.
-The market research we are using defines audiences “more likely to act” as being comprised of individuals who have:
Written or called any politician at any level
Attended a political rally, speech or organized a protest
Held or ran for political office
Served on a committee for some local organization
Worked for a political party
Been an active member of a group to influence public policy
-High-reach networks/programs on which the ad will likely appear are: MSNBC (The Ed Show, Chris Matthews, Keith Olbermann, Rachel Maddow), CNN (CNN Newsroom, Wolf Blitzer, Anderson Cooper, Larry King), and Comedy Central (The Daily Show, The Colbert Report). Niche networks on which the ad will likely appear are Logo TV, DIY Network, IFC, HGTV, The Biography Channel, BBC America, The Science Channel, Sundance, VH1 Classic, The Learning Channel, Bravo TV, CNBC, History International, and Investigation Discovery.
Thanks! 
