OPEN LETTER TO MR. DAVID MARRIOTT:
Gogerty Marriott, Inc.
1501 4th Avenue
Seattle, WA 98101
Mr. Marriott,
I understand that you manage the Knox-Mellas public relations account. From your website, I see that Gogerty Marriott "builds communication strategies for clients involved in public affairs issues. These issues range from behind-the-scenes to highly controversial, but invariably are crucial to the client's financial success or mission."
I thought that I would take it upon myself to bring to your attention a growing trend amongst pro-Amanda Knox communicators (from "anonymous" blog posters, to significant member-founders of the the Friends of Amanda group) that I think is seriously detrimental to any "communication strategy" which you may hope could be crucial to the Knox-Mellas' financial success or mission.
That is a tendency to start to criticise the family of Meredith Kercher, or even Meredith herself, the defenceless victim of the brutal murder for which Amanda Knox has been convicted together with two other accomplices.
Sometime ago, a barely known food blogger who is associated with the murky Friends of Amanda group in Seattle described Meredith as probably feeling "hung-over" on the day she was brutally murdered.
A certain "Kelly" who we understand is a founder of the Friends of Amanda group wrote an Internet comment telling the Kercher family to "get over their grief" and support Amanda.
More and more we see that the Kercher family, who have always maintained a dignified silence throughout this terrible ordeal, are being subject to taunts and abuse. Most recently, today on a discussion board that I frequent, a pro-Knox poster insinuated that the Kerchers are in this process because of the financial payments they could get from a civil suit against Amanda and Raffaele.
I see from your corporate website that "at Gogerty Marriott we apply campaign-style strategies and tactics to communicate in ways that help clients achieve their goals .... We consider every project individually and assemble a team to suit the client's specific needs. We then develop and implement a plan; usually integrating a range of tactics such as earned and paid media, community outreach, ally development, and government relations among other ways of reaching important audiences."
I assume that you are not in a position to state publicly which types of media ("earned" and/or "paid") you employ in this particular campaign. However, even if some of the pro-Knox / anti-Kercher comments which we see are from the more loosely associated Knox Entourage, and they aren't directly under your control, my most heartfelt advice to you would be to send out signals for these pro-Knox elements to cease and desist in their negative comments about Meredith and the Kerchers.
There is no way that Gogerty Marriott Incorporated will achieve any objectives (other than ongoing billing for services rendered) if you continue down that road.
Yours sincerely,
Kermit