It's not just market competition, it's regulatory restrictions. If a company makes product A, then does a study that proves product A lowers cholestorol, and tells anyone about it, they've now made a medical claim and the product is no longer considered a supplement, it's a pharmaceutical. So it can no longer be marketed.
You are conflating two different things. The company can perform a study and publish the results of that study in a peer-reviewed journal and demonstrate that product A lowers cholesterol without any change whatsoever as to whether or not that product is considered a supplement. Published clinical studies that St. Johns Wort was effective in mild to moderate depression did not change its designation as a dietary supplement. The product can continue to be marketed as a supplement. If the company wishes to make medical claims about that product on the basis of that study (regardless of who did the study), then it needs to go through the rigorous process of validating those claims (i.e. a new drug process). But just the publication of a study does not serve to change the status of that supplement.
What company in their right mind would want to prove their product works, when such prove means they can no longer continue to market it? This is a simplified description of reality, but it's essentially true, and combined with market realities puts us in the situation we are in today.
Of course the company would want to prove their product works. Doing so means that they will dramatically increase the demand for their product. There's a reason that the top selling herbals are Echinacea and St. Johns Wort - the companies that produce them published studies that showed they work (we can argue later over the strength of that evidence). Are they still considered supplements? Yes.
And this is what I don't understand - why do you think putting the same fruit and vegetables into the shape of a tablet suddenly make them non-beneficial?
Does it suddenly make them more beneficial?
Is there a point to removing the pleasure of taste and texture and making it more expensive?
If you believe dried fruit is an acceptable source of nutrition, then why isn't that dried fruit chopped into a fine powder acceptable? What makes you suddenly require (not just want, I want it too!) double blind placebo studies to confirm it?
I can buy dried cherries at a local grocery store for $7/lb. How much does your Bio-C Plus supplement cost?
Linda
