According to numbers provided by Publisher’s Weekly, Tucker, in its first week of release, sold just 3,227 hardcover copies, putting it at number 15 on the Hardcover Nonfiction list.
But that’s not the only list Tucker made (or didn’t make). On Amazon, in its list of best-selling biographies, Tucker placed at Number 57 — just behind the graphic novel Persepolis: The Story of a Childhood, which came out in 2004 (#52), and the Audible version of presidential candidate Vivek Ramaswamy’s 2021 book Woke, Inc.: Inside Corporate America’s Social Justice Scam (#53). The Kindle version of Tucker did not break the top 100.
The book did not make it onto the New York Times bestseller list.
But hey, selling a book can be a tough business, especially when you don’t have a built-in audience… but here’s the funny thing about that: Tucker Carlson has a built-in audience. When he was a host on Fox News, his ratings were great. And when he started Tucker on Twitter, they were even bigger! (Except they weren’t. Despite bragging about 114 million people tuning in to his post-Fox hate fest, many of those “views” were people who might have simply happened upon the tweet containing the video while scrolling through their feed. That doesn’t mean they all watched the full video.)