As a result, Kast thinks of gyms like Curves as less intense. While Curves workouts can be pretty effective, Kast says Curves has marketed itself in a way that differentiates it from more challenging programs. It may be the case that in an attempt to seem more feminine, the marketing made Curves workouts seem less difficult.
And even though Tenz, the copywriter, fell in love with her gym in Boston, for her the women-only gyms in Germany left something to be desired. “I tried one for a few months, but it mostly felt like a place where retirees went to socialize, so it didn’t feel as powerful to work out there. It was great for them, though, just not enough for me,” she says.
Sade used to work out at a local Gold’s Gym that offered a section called “Lady Gold’s.” Even though Sade doesn’t have any complaints about the environment there, the lackluster equipment made it impossible to stay in that section. “If I did want to work out exclusively in Lady Gold’s, I would have limited equipment available to me,” she says. To Sade, the variety and quality of the equipment just weren’t comparable to that of the gym’s co-ed area.