But FFS, now I'm getting labeled as "people who bleed"?
Well, "celebrated" as, if that makes things any better.
I'm guessing that this linguistic adjustment is intended to signal virtuous allyship rather than help clarify the message.
It is pretty hollow rhetoric, and does little to actually show allyship.
Another example: I like to watch SciShow on Youtube, but when they discuss issues of what is generally called Men's or Women's Health, the contortions of language they use to talk about them in perfectly gender neutral terms gets a bit much even for an anti-gender segregationist like me.
When talking about biology, just use terms such as "man/men" and "woman/women" as a shorthand for the biological sexes. It is perfectly fine; nobody feels insulted. If it may cause confusion, just say "biological man/woman" in the first paragraph to make clear that is what you are talking about.
Yes, in other contexts there are people who describe themselves as "women" or "men" for which it may not apply and people who would not describe themselves as such for which it may. Trying to come up with terms that seem more neutrally descriptive might seem more inclusive, but it is ultimately futile. No words mean exactly the same thing in all contexts.
Clearly, virtue signaling in order to protect one's business from overzealous activists is more important than you know... women's health.
I don't think there are many overzealous activists demanding this. I think it is more an example of businesses pretending to be trendy while not fully understanding the issues involved.
"Hello, fellow trans-allies."