It would be an interesting exercise to apply Statement Analysis to the tirade quoted above.
Take the first three sentences as a starting point:
Unlike you, I have a business qualification.
Statement Analysis says: how does the person making the tirade know this about the other? For me, a reader unfamiliar with the "expertise" of either of the verbal combatants, there's no basis for saying, "Unlike you," unless it was missed.
I am willing to bet you know nothing at all about logos, branding, licensing and how branding works.
Statement Analysis says: given that the first sentence only mentions the broad occupation of "business", and makes no mention of the level of "qualification" achieved, on what basis is the first sentence connected to the second? Statement Analysis would make note that the person making the tirade has not remotely established credentials in making the additional statement, "I am willing to bet...."
You are seriously deluded if you think Nike is anything more than a logo.
Statement Analysis says: this is a bewildering sentence, as it is factual that any objective reader thought he/she was being set up for a claim, "If you think Nike
is limited to being a mere logo." After thinking that that was what the person making the tirade was going to say, she shifts counter-intuitively to claiming that Nike is/was a "mere logo".
Indeed, if the statement Vixen makes is true, she should be in touch immediately with all Nike shareholders who have bet their portfolios that Nike is something MORE than a logo.
Yet the Statement Analysts gathered around the iPad here agree on one thing - the person making the tirade is simply pounding out expert-like gobble-dee-gook, trying to sound like she knows what she's taking about, in an area that she, by her own admission, only has a "business qualification". Such claim does not remotely indicate any expertise in advertising or PR.
So sez Statement Analysis.