Mr. Trump’s most vocal supporters don’t have to defend his specific actions as long as they make liberal heads explode, or as Sarah Palin put it so memorably, “It’s really funny to me to see the splodey heads keep sploding.” If liberals hate something, the argument goes, then it must be wonderful and worthy of aggressive defense. Each controversy reinforces the divisions and the distrust, and Mr. Trump counts on that.
For many in the conservative movement, this sort of anti-anti-Trumpism is the solution to the painful conundrum posed by the Trump presidency. With a vast majority of conservative voters and listeners solidly behind Mr. Trump, conservative critics of the president find themselves isolated and under siege. But, as Damon Linker noted, anti-anti-Trumpism “allows the right to indulge its hatred of liberals and liberalism while sidestepping the need for a reckoning with the disaster of the Trump administration itself.”
This is also a much sounder business model than airing doubts about the president. Conservative media is, of course, a business that relies on ratings, and few things generate ratings more quickly than bashing liberals. In this case, it is more profitable for talk show hosts to play down Mr. Trump’s failures while piling on his enemies.
The ad hominem argument is rightly regarded as a logical fallacy because it substitutes personal attacks for a discussion of the argument someone is making. But on many talk shows, including Mr. Limbaugh’s, nearly every argument is ad hominem. Instead of offering statistics and building a case, it is easier to simply make fun of a Trump critic like Representative Maxine Waters, or shrug off a negative report because it came from the “lamestream media.”
