I Am The Scum
Philosopher
- Joined
- Mar 5, 2010
- Messages
- 5,941
Do you think those adverts, ALLOWED by the standards for truths in advertising, are therefore truthful since they are obviously quite allowed?
Just because something is not true, it does not follow that it is deceptive... unless you attempt to impose ridiculous standards.
The "Most Interesting Man In The World," is not, in fact, the most interesting man in the world. This series of ads is totally full of lies, but I would not classify it as deceptive. Would you?
I feel the need to mention the concept of pufferyWP in advertising. While I don't wish to get into the finer legal points, I think the principle is a sound one.
In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.
