Spindrift
Time Person of the Year, 2006
So, in your mind it's about who's more "likeable" vs. who's more qualified? Thanks for (perhaps unwittingly) proving my point.
~Dr. Imago
Is Aiken unqualified? Aiken seems to be reasonably intelligent and taking it seriously. It doesn't appear to be a stunt. He has selected issues he is running on.
Popularity and likeability are always major factors in elections. That is always true, everywhere, unless it's a rigged election. Don't confuse popularity with being well-known. Just being well-known doesn't get one anyone anywhere, even if backed by money. Look at William Randolph Hearst, Donald Trump or any other well-known person who couldn't get elected dogcatcher. (BTW: Where do they elect dogcatchers?)
Besides this is a primary to become a sacrificial lamb in a secure Republican district. It's actually surprising the Dems in that district found two people willing to run in a primary.